Tomorrow the Walt Disney Company will launch a new environmental program called “Disney’s Friends for Change: Planet Green.” Disney will be advertising this campaign on the Disney Channel, Radio Disney, Disney.com and Disney’s new XD channel.
The campaign features popular Disney celebrities who will urge kids to be kind to the environment and do their part to participate in being green. Disney has pledged to divide $1 million to green programs, and the fun part is that us fans get to vote which programs we want Disney to donate the money to. When Disney begins airing the commercials they will tell us how to vote!
There are 29 Disney stars signed up to help the Walt Disney Company with the “Disney’s Friends for Change: Planet Green” campaign. Some of these stars include Miley Cyrus, theJonas Brothers, Selena Gomez and Demi Lovato. The main areas Disney is concentrating its efforts in are waste, climate, water and habitats.
The campaign hopes to teach kids practical ways to help and save the planet, and is slated to run for an entire year.
The president of the Walt Disney Company, Bob Iger said, “With Disney’s Friends for Change, we’re empowering kids to tap into the potential that lies within each and every one of them to make a difference. Building on our recently announced environmental goals, this program highlights what is possible as we leverage Disney’s reach to educate and inspire environmental stewardship in others.”
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